claim is: 1. In a lipstick holder and applicator, in combination, a container having one end thereof formed to provide a shield having a pencilling slot therethrough and thereacross, and said container. be'mg also formed to provide opposite side openings through the side wall thereof, adjacent said shield for exposing opposite side portions of a lipstick contained In said container. 2. A lipstick holder and applicator embodying a tubular container provided at one end thereof with an outwardly arched bridge thereover and 2,492,492 outer surfa-i@6 and being formed with a slot there through _disposed transversely relative to said coiitainer, and -said shield forming bridge defining and providiag relatively large area openings at opposite side@ of said bridge and container for exposing therethr6ugh opposite sides of a lipstick in said container. 3. A lipstick holder- and applicator embodying a contairier for a lipstick, said container being lo formed at@ one end thereof with a shield thereacross having a penc-Uling slot formed therein disposed transversely relative to said container, a lipstick carrier mounted for movement in said contain@r toward said shield and pencilling slot, 15 manually operable means for moving said carrier toward 8aid shield and slot, and a lipst,ick mounted in said container and having solely contact engagement with said carrier. 4. A lipstick, holder and applicator including, a ),o container for @ a lipstick, said container being formed at one end thereof with a shield thereacross provided with a pencilling slot therein disposed transversely relative to said container, said container being also formed to provide relatively 25 enlarged area openings therethrough at opposite sides thereof adjacent said shield for exposing opposite side areas of a lipstick in said container, and means for iiioving a lipstick mounted in said container toward said shield and the said oppo30 site side openings in said container to adjustably position a lipstick relative to said slot and S4de openings. 5. A lipstick holder and applicator embodying tubular container Provided at one end thereof 35 with an outxvardly arched bridge thereover and thereacross providing a shield having a convex outer stirface and being formed with a slot therethrough disposed transversely relative to said container, a lipstick in said container formed 40 with a pencilling edge across one end thereof received and exposed through said slot. 6. In a lipstick holder and applicator, in combination, a tubiilar container having a pair of diametrically opposed legs extending from one 45 end thereof, the inner portions of said legs extending in substantial align I ment with the wall of the container a@-id the outer portions of said legs being inwardly bent and arcuately shaped and connected together forming an arched shield, 50 said shield having a Pencilling slot therein of less length than the length of the arched shield, and a lipstick in said container adapted to have an end thereof dis@osed in I the Pencilling- slot. JOHN T. McCREARY. r)5 REFERENCES C]ITED The- following references are of record in the file of this patent: 60 UNITED STATES PATENTS Number Name Date 721,911 Osmun Mar. 3, 1903 2,027,236 Lawry Jan. 7, 1936 2,065,800 Freeman ---------- Dec. 29, 1936 thereacross providing a shield having a convex C)5 21328,973 Goldfisher ---------- Sept. 7, 1943

Patented Dec. 27, 1949 21492,492 UNTT@ED, S-TA PA,-TTM OFPII@CE@ Z,1492,492'@ LIPSTIC-K@HOLDER AN-U",PLICATOR J6hff-T-.i M6cieary,.-Chicago,..Illl. - Aril)HcvAion Autunt,@ 194z7;@;E@6riA-,N&,,767@549@, 11 The.-invention-rele,tes t@ol cert@aiiimprov nts. eme in holders . and:.@ appli,&at6rs- f6r libstibk--- and," tlie. like; and,-the n-atime @andobiect@ of ,the iiiventi6n. will-. be- readily, r ecogni@ed-. alid- und&r-stood by, those-skjllbd-- ,in tlie, art@ invorvediiiltlie,li-kht of the f6ii-owing,.expl4nation anddet@Lileddescrip.- ti6n of tlie-accompanyifig &awings@ illifstr-atiiig wliat Inow-consi(ler-to be the-preferr e&'e.inbodi'- ment or mechani6al-expr-ession of:my ifiveiitt6ri fkom among-vari6usother eiribodfmontg,,,expriaS@- 10 sions, ' desi@m,, arrangi@zni3nts,@ c ongtructibffg-@a;nd combinatibns, , of'@whicii tlie, invention, is-cova@bib -within the spir' it-anti'se6pe@.,tlier-eof 's@s'd@efiire&b)r the append 4ed- claiins. Witli the stiiridbrd li'@'sticit- eontairrets- or- 15 holders now in gi@nera;I.W6,,the lit)s tfek-i@-mounUd in.the holdbf-f6r-proj@cti6n,ftonli,r'etrvctla&'POsiti6n withiii@ the-conffiies-of"aiid prottetb(f,,bY the container'of@ the-hold6r,- tdposi ti6lTs@ext6trded outwardly from one end of the holder contp'lbt6lt 20 exposing@a substatiti6;1 portion@of"th@-ei@li@stick for use- ' sothat, the,user,may-thery ap-P lJ,@@thelfip,- sti6k byrubbing@ air exposed portioff thereof:-oft-, an(t'a;oross@ @fiist,one,-Iii@,an'd, then -tlie,other-, to@ apply alid,forin,the,'-Iit@-ma-ke@Aup.- Th@e, llibst!Ok@ 25 used with such@ st6;lidaTd@,"cont@ainers@%or-liold-ers is provided,'wit-h a@'rounded' applf6atibh'-etfd.,! ISUt.'- ,@ c6nt-iiiierv-@ exi@Fose@ tyie@ because- such stand:ord" I c6nipi6te igno;td or protecti6ri: th-orefdr, suchround&d'end-'fg-'z of 30 practical" necessity..'of a@- bliint charatt6r@,@ w-hi6h. makes@it,extremel@,@difficu,lt-ff)r tffe user-,tblshape, and sharpl@@ outliiiezthe-@coatiiig'-af--Iii@sti6,k-@Vhtdii, ig@appli6d"to@the@lfpsih-ordbr@ta-fdr-nl,,tuelt,'coatihg, into w- sharpl@@--contoured-, slisp(@;., Flii-r-ther- dta-t;&, 35 the@ complete - exposure@-of",th6z,applldationt efid of, the: lipstick-'i'with', no@stiucttival,,pr-Oteetto i@,@or"silli;@, port agaihst@-lbti@ri@,lly,-or@radiall-y ap pl-ii@d"fbrtogf or4 blows,- Iii)stick brr-eakage-@is @of-'! fieqU-e iit-orgin7,:@- rence wii@ the.: attL-nd@,nt lwses@ 40 V6,rious;; expedient@@ -, liave- bOen.:. resorted@@ to-- in@Att6mpt@: tb, @overconle'L these - itihtront@,-.difflpulties w-ith- the stalidardtf6rm.5,.'of lipstick,-,,holdt@rg@. ariw, suchexpedient@@w-hieh-iS,@imgener,8vl, use@ r-- equirew@ thei provisioii,: of' a: separate-@ iiistrumtnta;lity., or,r 45 iiuplement, such ,as- ar-, shapintr orrlinin-T,-,br..usliw whiclitthe@user-,en%ploys after@,9,pplying-,.- ,theIIDstick@ih,order to@evenl;V spread.- ,amct,.disttibute-,@ the. applie& coati=,-.aTd- @shape@ andi,@line@,,th-L-,@api- pli6d@cog,ting@into -the@--desired contow-,azx&,shape,- 50 Anoth-er-expedient directed towzrd@xefidering-,thelining@, contouringt ar- sh'aping-- oftlaeappliedizoat-iiag,- o:t. i lipstick@,.- ea-sier-.r than@-, with, the,, stAridar;d-,, rel@.iti,vely-, diameter, blunt,, ended- li ttcl4.i Jz.-the,,Provtion.@Of@!&.Iipsttek@of,&reatly@refteed-@z55 9 Cfaliiis. (Cl. 2@ dia-meter@ or@ "Penoil!l for-m.@ However, sueh,; reduced@ diameter sticks.. are ex@tremely-, fragi-le so that breakage in use is fre@uent,withthe@ result@ ing,objectionable;llosses,-, One-of' the,-pr.,imary. objects,@of m@y, present, inventiGxt;is,tG"provide@@a,@hGlder and@applicator for a lipstick, embodying the combination.Gf:a@hold6r a-,nd@,a@@,lipstick,to,-for m,-a-,unit,.,which may be efficiently; used-not@only, for-tlie,major area applicatigrf of-@@the -lipstick. to-formtlie. bod@ of tlie, lip make,,up@, but-al@@for.-liniiig-, contour-i -ng-@ or, shap7 ing application of the lipsti -CIE, so that the- user may at diseretion-, either. first "pencil'i - the outline,,or-@contour. Gf'tlie d6sifed.'shape@ of-.-the final -lipst!6k. make - up,and'then fill'in and'compi6te- tlie, same )Sy, a surfdce coveriiig, applicatibn, or;. ISYfalf6wiilg- a, reverse sequerice' may. ffist appl-k-thelieavy-or maibr-surfaci@ coVeri@ng-applitati6n arid'@thekea@fter-sli-ape up. an-&'line siicl@ heavier applf6kti6i-i t@o-coihplet-e'.-tlie-nibke-uV-. A@iotht@r' oViect@of.'.th,-e i-nv-e-n@tion' is tb pro-Vfde a: libld6r. an&aljplidotor'fo'r-lip-stl'ck-in"@w-liidh'tho conta;iifek-.for th-o-lipstick i@ -providbd@w- itli'a guard or'shi6lWat-th-e Ecp'pli6g;tf6lf-erid:@thereof @which is fovnled@Witli-a trtcrfSVerse-or--diarffet@!6al slot, thereacross to expose therlewithiri-o@'gericillihg-,ot, Iftlifig.-edde-f6rMe&on the'@li0stick-. Aitotliet-@-abie-et@ig"t&,-VTOvid"e a-li gstick,hola6r, an&al)plf6at6r-b@-'Whibh-,th,6- uslir, may@'if "st@e, d:6-@@ tl@e- upoer, and@ si@L-S,- a'ppl:@@ gimlfa'ne@oilsly' tb -@of lower lips, the inajor area coating or coverilig -Ahd@avlftirther@@obj-ect'is@t-o'orovide sueh a;lli:older, aii@dap'plieatbr,'which;wilrlrfot, oiilyz permit@ such-simultaneous apDlicati6n@l, bilt'will @ also--provide@ -throu@, f6t,-,iiiiing@@orsiiApiiig@ tiie@appiitd'iipstiek @h tl-i,-@medfurA@,of-lwvericillirig ed@e-provid6d Vy't)@e, tOlAbiiiati&IYOf li@sti6k aT!d-'tfio@h6ider@ A-ftb@tf@er'oVj@et ig----totiprovid67@-such a@l I 6r@ icy ct f6twed@'witf@- or @lftiiii'g@ slot or' oDt-ni@ng@ tlitrein, . t6get-hi@r @ Witli L eiII'argOd: area-@ opeiiihg@@,-,in,opposi'@tertsidbs@-of the h'al&er, f 6r'@, thia applicati-on.'of thi@@ 11-1@stf dk-'!' t6-:@Votli ii@pVer-l'alid 16VI@r-lips@'simiAlta-li' within -the di8,@ 60MV cretion.,Offtlie-'ugeriAIffirtlitr.'olSjeeti'st6 pr-ovidia':a'-c6rft4iff6d,@'iiriitbIYA-litotick-,Iand-holdbr "aifd:a'prilieatok:'theti@fbk' ortfttdL2ail&, @preshetVe@.-. portioti-'.o.,h the plieati6ti.--etid-lof-@the@.1i"tttk@l-,for vasitio' nirfg;-.iti-- affdlgusrd fdmning,,-end-,;of,the7-.hofder.-.-I A@turther, obTect@i.%, to-,provide@@inisueh.,,a,-unitary.-i lip#tAck@au'd holder$-.for.@ f eeding-,the--lipstic- k@-- out@,

2,492,492 3 wardly to position the end pencilling edge of the lipstick in the end slot of the holder, without causing rotary movement of the lipstick relative to the holder and such pencilling slot. Another object is to provide such a lipstick 5 hoider and applicator which while freely permitting the required PeDcilling or lining and the recluired heavy application of lipstick to the major area of the lips, will at the same time, provide a protective cover and guard againslu- breakage 10 of the lipstick by the application of forces or pressures acting radially of the stick, in the handling and use of the holder with its contained @ lipstick. With the foregoing general objects, features 15 and results in view, as well as certain others which will be readily recognilzed from the following detailed description, my inveiition consists in certain novel features in design and in constructions and arrangements of elements and 20 parts, all as will be hereinafter more fully referred to and explained. Referring to the accompanying drawings in which similar reference characters refer to corresponding parts and elements throughout the sev25 eral figures thereof: Fig. 1 is a perspective view of the lipstick holder and applicator with the cover therefor mounted thereon, the applicator end of the holder with the lipstick therein being indicated in dotted 30 outline. Fig. 2 is a perspective view of the holder and applicator with the cover therefor removed. Fig. 3 is a longitudinal section through the holder and applicator with the cover in mounted 3-3 position thereon, being taken transversely of the i@encilling slot of the holder and of the pencilling edge of the lipstick mounted therein. Fig. 4 is a verti-Cal longitudinal section taken through the holder and applicator longitudinahy of the pencilli.,ig slot in the end of the holder, the cover being removed and the lipstick being shown in the holder with its pencilling edge positioned in the slot of the holder. Fig. 5 is a perspective view of the parts and 45 elements makitig up a holder and applicator of the invention with the parts thereof disassembled and separated, but in their relative positions for _ assembly. 50 Fig. 6 is a more or less diagrammatic view showing the use of tl-ic holder and applicator in making a simultaneous application of lipstick to the upper and lower lips of a user. One possible form and embodiment of lipstick 5,5 holder and applicator of the invention has been selected and is disclosed in the accompanying drawings by way of example. While the selected example is primarily designed and 'mtended for. use for containing and applying lipstick or sinli(10 lar stick forms of cosmetics, it is to be understood that a holder and applicator embodying the invention is not limited to such materials or uses, but may be employed with various other materials in stick form for other purposes. 65 In accordance with my invention, the lipstick holder and applicator of the selected example, referring now to the drawings, includes a main body or container 10 which provides or -has formed therein a transverse, diametrically dis70 posed elongated opening or slot P across one end thereof, and the opposite, enlarged area side openings S formed through the side wall of the container adjacent such slotted end. The openr ings S provide for exposing substantial areas on 75 diametrically opposite sides of a lipstick contained in the body IO, to enable the user to simultaneously apply lipstick to and over the major portions of the upper and lower lips, while the slot P provides for exposing a lining or pencilling edge formed diametrically across the adjacent end of the lipstick contained in the body to enable the user to line or shape the applied lipstick to the desired final form on the lips. in this instance, the body 10 is formed of a cylindrical tubular or sleeve like member open at its inner end I Ca (see Fig. 5), and which has portions of the side wall thereof cut-away adjacent the opposite end thereof to Provide the lipstick application openings S, and to leave and form an integral, outwardly arched bridge portion comprised of the outwardly arched, concave end pencillirig or lining guard or shield I I integral with and connected at its opposite ends by the diametrically opposite legg I la respectively. The outwardly curved, convex shield: forming end II of the bbdy I 0 has the pencilling or lin'mg slot P formed therein, such slot being preferably, as shown in the instant example, of decreasing width outwa rdly Lr6m its central portion toward the opposite ends of the slot. If desired, the pencilling shield I I may be formed of decreasing width outwardly from the central portion thereof toward its opposite ends which merge and join with the opposite legs II a, respectively, of the bridge portion which provides the applicator end of container IC, as will be clear by reference to Figs. 2, 3 and 5. Such formation of the pencilling shield i 1, in this instance, may be obtained by formink the opposite side openings S in the body member 10 of greater radial depth relative to such body than thb Outer portions of the openings. The b6dy IO forms the container for a lipstick L ' referring now to Fig. 5, which lipstick is, in accordance with my invention, preformed or preshaped at one end thereof to provide a penciring edge E transversely or diametrically thereacross with the opposite sides S' of the stick L sloping or inclined outwardly and inwardly to converge and join with and form such edge E. Slich a preformed lipstick L has a diameter to be received within the holdei so as to have a running or freely sliding fit therein for axial movement therethrough, as will be hereinafter explained. Lipstick L is inserted in position in container 10 w@ ith the pencilling edge E thereof disposed and received within the slot P of the pencilling shield 1 1, ihe lipstick L and container IO being so relatively proportioned that the pencilling.edge E will project a very slight distance - outwardly through slot P and beyond the oiiter surface of the shield I 1, as shown in Figs. 3 and 4. In this mounted position of lipstick L in container I 0, the opposite sides S' thereof inwardly from the penciring edge A and the shield I 1, are exposed through the opposite side openings S, respectively, of the container 10, for lipstick applying engagement with the lips of the user. By anothor feature of the invention, provision is made for moving 9, lipstick L longitudinally outwardly relative to conta'mer I 0 t6ward the pencilling shield I 1, in order to feed the lipstick outwardly from time to time as thepencii]ing edge thereof is consumed and wom away, to thus maintain a pencilling edge E in the required slightly projected and - exposed position in the pencilling slot P of shield I I for lilie: forming application to the lips. However, such outward

feeding,,,mpyeMenti,of,tlke-,Itp.stiCk-i sirain'e to: ipW al MO, e@7 ,,eIy,@, 4-xi . or-@ Ion v, @pl litu( m.e;lt, withqttt@ any,. r-,(ktorr mo@veinent, of,, the@@ lip;T sti k.-which-waula-,,ca-use-. tw.4 &tlnCof-.,thel - peneil.@ ling, 5@ ltng @ eoge@, P-or@ion oLf@', tlie-, st-lelqziw, the,@ PeAcil slot@P withye@5,iilting,@shea, ing,-og-.o -th --p , cilling@ 0, en edge E. In this,-,,iiist=, suoli.-.aiif eediug mechanisinwhicli-- will@, effeot@ axiktl@ mo-vemeiitsolely@ of @ lipztick@,@L. as raeycbez@reauired@to-,raejn@- 10 tain a, pencilling efter-thereor in operwtive-pdsition@ in - slot P.@ The.-, feed,@ag-@ weehamism. of- the@ example@includes-@a tubular,member.,- .I,Uwhich@is. mouiited z telescopically;,.- within-, th-e.@ contalner@ 1:0@ as: by: a.; force - fitp,@' so@ a-s- tt),,@ b&.- secured, therein 15 against movenient relative-the-reto;@ This tubular merilher@ 14'provides@- a spiral@'g@roov&@ . and therearound:.fkGm-end,to.end@thereof-@wit4.i, trie@ slee-ve term@ii-lating@ interniedistethel-iongth@of the container- adjaeent the-ihi@erlends of-- .:the-op.- 20 posite side openinp S@, of-,@ the- eGntaiiier@, sueh. screw- being of- the,"f..qst@'@ thread type., A sleeve - member- 15 is -rotgtably - mounted- and received within-the-gropved tubular---member1-41. I and is provided.atl-the-,end.,.;of container 1,0@ oppp- 25 site the. pencilling- shield,, I l@,with@-ar eircuiar- operating:head,- I 8@,for.-manual:-@retation-to,- rota@te--the sleeve- 15, within - con-ta-iner@ 1:0'- a;nd@ the-. grooved; tubular@mernber--i@4a. A-t,its ,irmer..iend-the--rotary, - l,aclj4... 3@o sleeve@ 15@extends@.a@@distance@ -bL-ypnd@@the -cent end of- rqember@ 140- ari& is, provided@,w-itlr' an annular external rib or bead- 15a- therearoundwhich- has rotary.- beari-w en-gagpment-,- with the inner-surface- of@container It aind--which -serves--to center and-:positi.on@the-.sleeve l@S',wit@hin g-rooved 35, 7is member 14@and-conta-iner@ 1,0@, T@his-sleeve--15 ' provided with-a; lopgitudinally,,di8pos(!d-@slot- 16,' in the. side wall-, thereof; and@ w lipst-lokisupportihg and@feeding.-carrier,.17-,irr-the-form-of a-circul,,q@r base, is slidably mounted al)d confined-@within 40. - sleeve 15 by means, of @a-stucl-@pr-pim Ila- ,whicb iBx" tends from- one-side--thereof@-ancl-,is@ - , slidablz@ received andcon@fined-@in-slot-16;@ Th-ispirr---17a,extends throug@h the-slot@116@of@-slee-ve- 154into-and is slidabl y riaceived,in-the- spital@groove- 1,4ar of -the 45 tubula r member 14@.,- T-hus,@rot-ati orr-of@-sleeve-1-5- by head 18 , in-- the, proper- direction will@' cause@ spiral groove 1.4dto,force-pin l@TWal6ng-slot-I 6--andthus move carrier-. 17 lax-iallyAthroug@h-sleeve15--.tawa,rd the:pencill-ing,-shield- I @l. of @t4-e @container- I O. 50; A preforined--lipstick-li for, a-holder-@and: appli@ cator of the-.linvention-is formed--with--an-externaldiamet er sl@g4tlyless--thawthe-- irit-ernalldiameter of the rota-ry-actuatii@- g@sleeve 15, so as to be freely axially movabl e#,,tlie.,sleeve with a 55 minim um of engagement with the sleeve to redvpe:t he.7tu,r-rkiiag@ force&-aeting,-,om @,the-lit)stick.,to a negligible degree. The lipskck@L@-is,,,mountedi in the corttamer. 10.,.irl,-,posit@orL.exteaded downmentary -figt., inner..surface. of.-.,thc-,-axiaRy, mo-vable base IT. If-d-esired or-found expedient, such,-;Iipstick lyase. @seating. and. engagingz, surfacel- mayt@ be pro,vided@by@.-the- inner. side-oL,,-@@.,dl@c or.-.-the@-li-ke 06 17b, in the form of a pad, of suitable material for free sliding, minimum friction engagement with the inner base end of the lipstick. A lipstick L is initially formed of such a length as to seat upon pad 17b, of base 17, when the 70 base is at its limit of outward movement in the sleeve 15 of the holder, and to extend from the base through the holder to the pencilling shield I 1, with the pencilling edge E of the lipstick positioned in and projected through the pencilling 75 3.arxd.4@), W-itli,.a iy inv6ntioii,-, th6 -.-lipstick Li -not,,ie,.:. II I er od of- n tracted in--normal-use..,bqtis.,-oniy,.fed in sligilt.,inr. a i i l , b d ' u s i Om crements--, r @timeio@time by x i ment outwardly, of the-b@se, 17-,in...or-der..to,maintaiix,a,. Riaxi cillin :edg E@of,the,lipAtiekslialitly,@pxo'je'cted. through-pencilling slot@P of slaield'i I The, holder, and applicator.. is,, conipjeted@ by, a, cgver@ Cof-. elongpted.. tubular,, form dimensioned to telbsco 'cally - fit @ down @ aver. the @ container, 10, p@ with ilts -inner.edge adapte-d--.to be, slidably., engaged, on -the @adilacent@ inxier- gnnular,. edgp of .,the. rotary, actuating@head 18.ofthe@lipstick,f eedinechanism,. Tbis,- ,cover C has a, friction,ftt, on and,over, co-a-. taii@e@ l@o,,so-thatit will be,maintained,inposition thereoii ag4inst acciderit al (1-@splacement@ while beingca@pabl6. of. being r,eadily@slioped-.to-andfromPositiononand..completel-y,..coveringand,enclos, ing@! the containerand@.th,e lipaltick..@ The lipstick hold6r and applicator of the.,-in-. vention, as. expxessed by the instant, exar,@@le, may. be: employed by the user in following, anyone. of,several techniques in,,apply@ng lipstick,tG.@the lips, but irrespective. of any particular, techniq@e that may be followed, the holder unit always pr-o vides a. pencilling- edge E at the.end of the lipstick in the pencilling slot P of. the shield, .1 I for. lining,,- shaping, or contouringpurposes.in,,comp @eting-@the lip make up. 'The form6tion of the.holder in.accordance with the invention,, to prmde t he..di-. ametrically opposed.-.openings, S for. exposing- rel-atively, large. areas,at opp,.osite sides of - tlie. lipsti.ek, Li enables -the, user to simultaneously: appl@, lipm stick to both the upper and lower. lips,,in order. to form the major area of the.,Iip., m, ake up. Such a use.of. the holder and applicator, of. the.,exaTaple, is@ diagrarnmatically illustrated in P-ig. 6 of the drawings. The user p@aces the.holder in . @ sub.7. stantially horizontal position and inserts the, lip, stick applying- end thereof, between -the. upper and lower lips with the exrosed. opposite.sides Sr of. the, lipstick engaged @ with. the,, upper and. lo@ver: lips, respectively. Then - by. movij2g. the holder. unft,, in that Position back, and, forth,, ov6r a@nd across, the lips, a desired application, of,, lipstick. b made.. can e The user may within her, own discretion, place and manipiiIAte. the @ holder at any. desired,angle.- in a generall@ horizontal plane,,', between. a,position generally 'parallelto. the lips and,a, position generally. perpendictilar thereto@ if, the u@@er does not desire, to simultaneously rouge. the upper and lower lips, she may@ rouge. them separately, using either of the exposed surfaces S' oftlie lipstick, or confining.the.@application; o 't a single one@ of these surfaces. After. making. the..rnaj6r. application,,of ilipstick@ to the lips -bythe use, of,, I the,-side,surfaces,-S?, theuser may. then.with this,,single-,,unit,,,sha-pe..and@ finishi the..Iip..make.uP by-lining or corxtouring.-tothe..desited,shape with the ppriclu @iigedge,E,which' slot P of the shield @ I 1, or . in so. far as, sequence, of operations is-.concerried.,,,the user-l-nay first,,use, t]@e-Pencilling. edge E to@-outline- and@sliape.theform.,of the.desired.final makerup-- and,@then--":ftll, in"; by applying lipstick from eithe@ of tl-ie side surfaces S' which are exposed through openings S of the holder. Initially, the preformed and preshaped lipstick L of a holder and applicator unit of the invention provides the pencilling edge E and is mounted and positioned in the holder as referred to above, so that this edge E Is operatively located in and projected slightly outwardly beyond slot P of shield I 1. As the original pencilling edge E is wom away, the user may then by a slight ro. wardly into and through sleeve 15'-with the inner, Go;, is -6xpos flat base,.end of the lipstick., seated on a comple-I ed -at the erid of I the @holder, thrrugh. the-,

7 tation of the actuating head 18, feed the lipstick outwardly a distance to project the worn pencilling edge E into position in the slot P. As the user wM wear away and "pay off" lipstick from the opposite side exposed portion S' in the, use of the holder, there will result what in effect is an automatic reshaping of these opposite side portions to generauy maintain the inwardly and outwardly inclined sides thereof for converging into and forming the pencilling edge E. Thus, due to the formation and relative arrangement of . the side openings S and of the slot P, with the lipstick L associated therewith, the normal use of the holder and applicator results in a continiious reshaping of the lipstick in the application end thereof, so that, in conjunction with the feed mechanism for the lipstick, the pencihing edge E and the side portions SI of the lipstick will be self renewing for the life of the lipstick L -in the holder. Preferably, the cover C has the outer side surface thereof highly polished to form a reflecting surface which will serve as a mirror by which the user may obtain a reflection of the made up lips, or if desired, a section of mirror glass or other mirror forming material may be secured on or set into the cover for this purpose. Attention is here directed to the fact that while I have disclosed a form of manually operable mechanism for feeding the lipstick L into operative position relative to the pencilling slot P, and the opposite side openings S of the container I 0, such form has been selected and illustrated purely as an example and not by way of limitation, as various other feeding mechanisms may be employed as desired or found expedient. This feature or factor of my invention, is satisfied in its broad or basic concept by any means which assures feeding or maintenance of this pencilling edge E and/or the opposite side areas 91 of a lipstick L, to and in the required operative relation with the pencilling slot P and/or the opposite side openings S of the container. Aside from the above, it will also be evident that various other forms, designs, constructions, and arrangements may be resorted to without departing from the broad spirit and scope of my invention, and hence, I do not intend to entirely, limit the invention in all respects to the exact and specific disclosures hereof except as may be required by intended limitations appearing in the appended claims. What I